May 31
Pay-Per-Click campaigns are an immediate source of traffic to your Web site or blog, and can potentially be a crucial part of your marketing success. Before you jump in head first, though, I would like to provide a guide on how to go about starting a PPC program.
You can with little effort, following these steps transform your website from unknown to a successful and profitable business tool:
- Determine the Goals and Objectives of your PPC campaign
- Determine your budget
- Create a landing page
- Choose a PPC network
- Research keywords and key phrases
- Create the ads you will use
- Turn your ads on
- Measure your success
- Revisit, and make one change to your campaign
- Repeat steps 8 and 9
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May 20
Whenever I want to get something (pictures, files, spreadsheets) from one computer to another, I just email ‘em to myself. BUT… I don’t hit “send”.
Say what?. Yep, the secret to fast file and photo transfers is NOT a thumb drive…
Instead, just use a web-based email program!
We’ve all got one. Most of us use more than one. (Think Gmail, Yahoo Mail, etc.)
I do this all the time to get files from my laptop computer to my desktop computer or vice versa. Continue reading »
May 17
What’s a meatball sundae you ask? Well, besides being the brand-spanking new book offering from bestselling marketing author Seth Godin, it’s also an analogy in which Seth uses to describe instances of when “boring” companies and brands use newly available and popular marketing strategies and tools to push their products and services.
American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who’s winning? Google has broken the world into tiny bits. No one visits a Web site’s home page anymore; they go in the back door, to just the place Google sent them.
New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a “meatball sundae”. A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
Meatball Sundae on Audible.com
May 12
Do you feel like you missed the first dotcom wave because you didn’t have enough money at the time start an online business? Don’t worry, it’s not too late. You don’t have to be rich to be an entrepreneur in this new age of free online tools and Web 2.0 applications that get the job done.
I’ve whipped up 10 bizs you can start with as little as $100 in your pocket. The great part is being able to work from home with just your laptop and can of Red Bull.
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May 04
Do you have a great idea and wonder what it takes to turn it into a business? Do you think you have what it takes to be an entrepreneur? Are you committed to starting a business and just do not know where to start?
Here you can find a nice Entrepreneur’s Checklist to evaluate your idea.
May 04
Woopra is a robust web-tracking & analysis tool that works perfectly on any website. It is mainly targeted for small to medium websites ranging from few hundreds up to tens of thousands of daily page views.
Essentially, it is targeted for blogs interested in the most minuscule details of every single action. In addition, Woopra provides a precise real-time streaming of every single activity on the website.
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