One way to get more search engine traffic is to optimize your website for Google Image Search, a tool which allows users to easily find images by typing in specific search terms, phrases and keywords. Many people utilize Google Image search to find images for a wide variety of topics, which can range from pictures of cars to celebrities and furniture. Images can not only make your website visually attractive: they can help you to gain more daily search engine traffic. Highly relevant image results show up at the top of Google’s search results page when one searches for specific topics. Getting listed...

Successful marketing on the web involves a whole mix of tactics and tools. Get the right ones for your business – and get them right – and you can expect to see outstanding results. One of the most important tool for marketing is still email. If you are implementing email campaigns in your organization, there are 5 best practices to keep in mind: #1 Sign-up must be easy It might sound obvious, but make it as easy as possible for your user to sign-up to receive your email communications. Only use as many fields as necessary in your registration form. While it is useful to gather as much...

What would you get if you took a blog, an instant messenger, and a social network and mixed them all together in a blender? Probably something like Twitter. A mini-blogging service that lets you update your friends on what you are doing at that moment, Twitter was launched in late 2006 and had explosive growth in 2007. Twitter allows blog posts of only 140 characters, which is just large enough for a sentence, or two if they are short. These messages are then sent out — via web or mobile phone — where your friends can find them. Nice video explaining tweeter – Source:...

Here is the summary of the most common mistakes people make when designing HTML emails: Not coding “absolute paths” to the images. Remember, attaching graphics and using “relative paths” won’t work. You need to specify a full path to the image on the disk. Or, host the images on your server, then link to them in your code. Using JavaScript, or ActiveX, or embedding movies. That stuff doesn’t work in HTML email. You can’t have CSS-positioning, DIVs, DHTML, and complex embedded tables in the HTML message either. Using free image hosting services. They don’t like it when they get lots...

SEO – Search Engine Optimization is a process that first starts with how a website is developed. A website must be built with properly coded pages. The technical component of building a website is the foundations of other SEO activities. Once a website is built it need to get indexed by the search engine. Being indexed means your website has been found and its information is stored by the search engine ready to be called upon when appropriate. The next step (which never really ends) is developing the website “trust” and “authority”. How does a website build trust...