Ask any marketing expert and they’ll tell you “the money’s in the list”. Email is a powerful and easy way to build a list and communicate your marketing messages to leads and customers. Here are the top 10 reasons to use email marketing: 1. Email marketing is virtually free. Email is truly unique in it’s ability to put your marketing message in front of thousands of potential customers at virtually no cost. This means that virtually 100% of revenue generated from email campaigns is pure profit. 2. Email is personal. Everyone’s favorite sound is the sound of his or...

BonArtisan.com is an innovative portal that enables small businesses to put their word of mouth on the Internet and consumer to select them in confidence. So far only in France and dedicated to craftsmen, BonArtisan.com is the largest database in France with more than 380 000 businesses. Businesses can improve their visibility by creating a customized web site in a matter or minutes without any web technology knowledge. The real innovation lies in a patented fraud detection technology that enables consumers to rate the businesses in confidence. According to customer’s rating, craftsmen’s web site...

Phishing is the use of fake email and websites to trick a user into supplying confidential or personal information. These emails appear to be from a reputable organisation and would have a link to a replica website for that organisation. Any details entered (bank account details for instance) into such a website are stolen by those who created the website. No institution will ever send an email requesting login details. In the unlikely event that you do receive an email from a financial institution requesting such details, contact them directly via your statement contact details (not the ones in the...

Viral Marketing has been around since 1996, but has been in a constant state of flux since it was first used as a marketing tool. Although many people have heard the term for years, it is very surprising how few people actually know what Viral Marketing is and how it works. When used correctly, Viral Marketing can make a huge impact almost immediately. On the other hand, incorrect viral marketing can be a major waste of both time and money. How can we ensure that our viral marketing efforts deliver the desired results? First, let’s make sure we are all on the same page regarding this mysterious...