How to use Facebook for Small Businesses

Facebook is a popular online social networking site that adds a quarter million new users every day and currently has over 120 million active users. If you think your target audience isn’t on Facebook, you might be surprised to learn the fastest growing demographic is the 25 and older group. If you’re not comfortable or familiar with social media, you should think of it as a new take on the networking event, except with less pressure to make small talk and no shrimp cocktail boat. By investing some time and energy into Facebook you can build brand loyalty, establish your expertise, engage your...