Munir Ahmad Blog

It’s quite common to people to ask wether they should invest on SEO (Search engine optimization) or SEM (search engine marketing). I would say both!!

A good AdWords campaing can bring a lot of profits if your campaign is well targeted and with a good “call-to-action” landing page.

Before spending all your Euros or Dollars on a search engine campaign, you should first make sure that your website is search engine-friendly, and it ranks well, without committing to finantial outlay - because at the end of the day, an Adwords campaign will cost you a lot to mantain .

Be ensure to maximise you leads from a organic search and a paid search listings.

If it is good to be on top of a SERP (search engine results page) it would be better to be first and second with your both paid and organic link to your website.

The Web customer is getting smarter and sometimes, they know that the first 3 links from google are paid links, so sometimes they would prefer to click on the first organic search result, because there should be something really interesting on that page to figure on first position within natural google search results.