Do you want a lot of visitors to your website? Do you want to waste a lot of money?
I am always amazed at how many businesses forget that a successful Pay Per Click Campaign isn’t simply a matter of getting a lot of visitors to your web site.
Trying to get the maximum number of visitors to your website means you might just burning money if you don’t have a strategy for converting visitors into clients.
In brief, your firm’s PPC strategy has to address three core areas:
- How to get more visitors to your website, at the right price
- How to convert web visitors into fee paying clients
- How to retain your customers, and keep them loyal to your firm.
Of course, Pay Per Click is just one of the broad range of Customer Acquisition techniques, including search engine optimisation, referrals from other websites, email marketing, social networking, all underpinned by any traditional marketing activities.
What do you need to consider when planning a successful Pay Per Click campaign?
It’s quite common to people to ask wether they should invest on SEO (Search engine optimization) or SEM (search engine marketing). I would say both!!