Munir Ahmad Blog

Google announced Tuesday it is adding video and audio chat to its free e-mail service, joining Microsoft and Yahoo in a race to make communication on the Web a more social experience.

Both Microsoft and Yahoo offer video with their instant messaging services, but have not integrated it into e-mail.

“I think it’s a nice addition and some people will use it, but I don’t think it will drive huge adoption of Gmail,” said Greg Sterling, of Sterling Market Intelligence, referring to Google’s free e-mail service.

Video chat is also a popular feature of Skype, eBay’s calling service, and has been the focus of a number of start-ups, including Paltalk, Stickam and Camfrog.

Gmail is the third-largest e-mail service, with 113 million worldwide users as of September, behind Microsoft, which had 283 million users and Yahoo, which had 274 million, according to comScore.

While e-mail was regarded as the killer app of the 1990s, prompting hundreds of millions of people to embrace personal computers, it is still not yet a moneymaker for Internet companies.

Advertising displayed around e-mail messages is not very successful, because users do not want to be distracted.

Lately, developers have begun to view e-mail as the starting point for connecting to other online services that people may be willing to pay for, such as Netflix.

Last month, Yahoo announced it was providing programmers the software instructions they need to write applications that can extend the features of Yahoo mail. Ash Patel, executive vice president of the audience product division, said the goal was to help hundreds of millions of users “communicate better and get more done.”Microsoft has also been upgrading its communication platform, known as Windows Live.

Do you want a lot of visitors to your website? Do you want to waste a lot of money?

I am always amazed at how many businesses forget that a successful Pay Per Click Campaign isn’t simply a matter of getting a lot of visitors to your web site.

Trying to get the maximum number of visitors to your website means you might just burning money if you don’t have a strategy for converting visitors into clients.

In brief, your firm’s PPC strategy has to address three core areas:

• How to get more visitors to your website, at the right price

• How to convert web visitors into fee paying clients

• How to retain your customers, and keep them loyal to your firm.

Of course, Pay Per Click is just one of the broad range of Customer Acquisition techniques, including search engine optimisation, referrals from other websites, email marketing, social networking, all underpinned by any traditional marketing activities.

What do you need to consider when planning a successful Pay Per Click campaign?

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It’s quite common to people to ask wether they should invest on SEO (Search engine optimization) or SEM (search engine marketing). I would say both!!

A good AdWords campaing can bring a lot of profits if your campaign is well targeted and with a good “call-to-action” landing page. Continue reading »