Jun 28
One way to get more search engine traffic is to optimize your website for Google Image Search, a tool which allows users to easily find images by typing in specific search terms, phrases and keywords.
Many people utilize Google Image search to find images for a wide variety of topics, which can range from pictures of cars to celebrities and furniture.
Images can not only make your website visually attractive: they can help you to gain more daily search engine traffic.
Highly relevant image results show up at the top of Google’s search results page when one searches for specific topics. Getting listed in this prime position can possibly send a great deal of traffic to your website.
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Jun 07
SEO - Search Engine Optimization is a process that first starts with how a website is developed. A website must be built with properly coded pages. The technical component of building a website is the foundations of other SEO activities. Once a website is built it need to get indexed by the search engine. Being indexed means your website has been found and its information is stored by the search engine ready to be called upon when appropriate. The next step (which never really ends) is developing the website “trust” and “authority”.
How does a website build trust and authority? Trust is built by the quality of links that point to your website. Not only how many but from whom. .GOV and .EDU site pass more trust to a site than .COMs. Another important factor that is sometimes overlooked is time. How old is your domain and website. It is estimated that it takes 18-24 months to start to gain traction in Google Search Engine Results.
SEM - Search Engine Marketing is the process of purchasing links or advertisements on a website. When you are looking at a Google Search results page the left side of the page is a result of SEO and the right side is a result of SEM.
Relationship between SEO and SEM
Apr 16
It’s quite common to people to ask wether they should invest on SEO (Search engine optimization) or SEM (search engine marketing). I would say both!!
A good AdWords campaing can bring a lot of profits if your campaign is well targeted and with a good “call-to-action” landing page. Continue reading »
Apr 11
This is my first article about SEO - Search Engine Optimization. Each week I will publish a small article giving you simple tips and advices to put your website in the Yellow Pages of Internet = Google.
This first article is about how to choose the right keywords for your website
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