Nov 10

What do you know about social media?

Digital Inclusion, Email Marketing, Internet, SEO, Social Media Marketing, Web 2.0 5 Comments »

This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.

Sep 18

Create a facebook page for your business NOW!

Social Media Marketing, Web 2.0, Web Marketing 1 Comment »

facebook_pageFacebook does provide a place for you to represent your business, and that is Facebook Pages.

Here’s the #1 reason to have your own Facebook Page (as well as your own Profile):

More people can find out about your business because your Page gets indexed and is searchable inside and outside of Facebook.

Other reasons include:

  • Because the number of Fans you can have is unlimited (whereas the Friend limit is 5,000).
  • Activity on your Page helps increase what I call “viral visibility” on Facebook.
  • You can establish your brand even further.

As a Summary:

  1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing.  However, some Fan pages are not behind a login and thus search engines can index the page.  Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).
  2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit.  You can’t use an anchor text, but hey, it’s free.
  3. Send “updates to fans”. One of the greatest features is that you can send “updates” to fans whenever you want.  It’s a nice way of building a database of interested users.  Send messages about new products, updated website, etc.
  4. You control the page. Making the page before a Fan or a competitor is critical.  You want to be able to send the messages, edit or remove sections, and control the information to an extent.
  5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off).  It makes someone joining your Fan page somewhat viral.
  6. It’s free and easy. Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re done.  You can make your page here.