This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.
Even if you’re a genius in directing traffic to your site, traffic alone won’t make you any money. If your visitors leave without making a purchase, your traffic is as useful as a fork is to eat ice cream.
And unfortunately, only a very low percentage of online visitors buy something on their first visit. That’s why you will have to make sure to draw them back to your site, establish a trusting relationship and remind them of the great products you’re selling. How would you do all this?
SEO – Search Engine Optimization is a process that first starts with how a website is developed. A website must be built with properly coded pages. The technical component of building a website is the foundations of other SEO activities. Once a website is built it need to get indexed by the search engine. Being indexed means your website has been found and its information is stored by the search engine ready to be called upon when appropriate. The next step (which never really ends) is developing the website “trust” and “authority”.
How does a website build trust and authority? Trust is built by the quality of links that point to your website. Not only how many but from whom. .GOV and .EDU site pass more trust to a site than .COMs. Another important factor that is sometimes overlooked is time. How old is your domain and website. It is estimated that it takes 18-24 months to start to gain traction in Google Search Engine Results.
SEM – Search Engine Marketing is the process of purchasing links or advertisements on a website. When you are looking at a Google Search results page the left side of the page is a result of SEO and the right side is a result of SEM.
