This is my first article about SEO - Search Engine Optimization. Each week I will publish a small article giving you simple tips and advices to put your website in the Yellow Pages of Internet = Google.
This first article is about how to choose the right keywords for your website
The first thing you need to understand is that being well ranked in google is not a 1000m run. It’s like a marathon. It will take you some time to get into the first page listings, but being patient it’s always a good attitude when we are talking about search engine optimization.
Your niche keywords
There are some top-level keywords that are highly competitive: everybody wants to be on top of the search results when it comes to “hotel”, “tourism”, “webdesign” and so on. But this is a fight that you should not be in. Your clients are special and unique. So your website also should be optimized for your specific audience.
You would gain more if you optimize your keywords to “hotel algarve” or “webdesign lisbon” to get more targeted clients into your webpage.
Take a piece of paper and write down the 3 more important keywords for your business. Done? Ok, forget those words, you will need them later. For now, make a more specialized list with 10 keyword that are next most important for you. Now stick that paper in the wall. These are the words that will make you rich.
May 19th, 2008 at 12:42 pm
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