This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The...

Ask any marketing expert and they’ll tell you “the money’s in the list”. Email is a powerful and easy way to build a list and communicate your marketing messages to leads and customers. Here are the top 10 reasons to use email marketing: 1. Email marketing is virtually free. Email is truly unique in it’s ability to put your marketing message in front of thousands of potential customers at virtually no cost. This means that virtually 100% of revenue generated from email campaigns is pure profit. 2. Email is personal. Everyone’s favorite sound is the sound of his or...

Viral Marketing has been around since 1996, but has been in a constant state of flux since it was first used as a marketing tool. Although many people have heard the term for years, it is very surprising how few people actually know what Viral Marketing is and how it works. When used correctly, Viral Marketing can make a huge impact almost immediately. On the other hand, incorrect viral marketing can be a major waste of both time and money. How can we ensure that our viral marketing efforts deliver the desired results? First, let’s make sure we are all on the same page regarding this mysterious...

Even if you’re a genius in directing traffic to your site, traffic alone won’t make you any money. If your visitors leave without making a purchase, your traffic is as useful as a fork is to eat ice cream. And unfortunately, only a very low percentage of online visitors buy something on their first visit. That’s why you will have to make sure to draw them back to your site, establish a trusting relationship and remind them of the great products you’re selling. How would you do all this? Use The Power Of The Signup form. The signup form is one of the most critical elements of your website...

Successful marketing on the web involves a whole mix of tactics and tools. Get the right ones for your business – and get them right – and you can expect to see outstanding results. One of the most important tool for marketing is still email. If you are implementing email campaigns in your organization, there are 5 best practices to keep in mind: #1 Sign-up must be easy It might sound obvious, but make it as easy as possible for your user to sign-up to receive your email communications. Only use as many fields as necessary in your registration form. While it is useful to gather as much...