This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The...

Facebook is a popular online social networking site that adds a quarter million new users every day and currently has over 120 million active users. If you think your target audience isn’t on Facebook, you might be surprised to learn the fastest growing demographic is the 25 and older group. If you’re not comfortable or familiar with social media, you should think of it as a new take on the networking event, except with less pressure to make small talk and no shrimp cocktail boat. By investing some time and energy into Facebook you can build brand loyalty, establish your expertise, engage your...

One way to get more search engine traffic is to optimize your website for Google Image Search, a tool which allows users to easily find images by typing in specific search terms, phrases and keywords. Many people utilize Google Image search to find images for a wide variety of topics, which can range from pictures of cars to celebrities and furniture. Images can not only make your website visually attractive: they can help you to gain more daily search engine traffic. Highly relevant image results show up at the top of Google’s search results page when one searches for specific topics. Getting listed...

SEO – Search Engine Optimization is a process that first starts with how a website is developed. A website must be built with properly coded pages. The technical component of building a website is the foundations of other SEO activities. Once a website is built it need to get indexed by the search engine. Being indexed means your website has been found and its information is stored by the search engine ready to be called upon when appropriate. The next step (which never really ends) is developing the website “trust” and “authority”. How does a website build trust...

Running a business successfully is hard… having the right tools makes it much easier. That’s why the combined power of Salesforce and Google Apps is transforming businesses by helping you run your business with software as a service. Salesforce for Google Apps is a simple, yet powerful combination of business applications that work together and make it incredibly easy for users to communicate, collaborate, and share business information. Now you can run your favorite desktop applications and your CRM applications side by side by accessing Gmail, Google Calendar, Google Talk, and Google Docs all...