It’s becoming increasingly clear that utilizing social media platforms is a spectacular way for nonprofits to reach a wider, more diverse and younger audience. But while many early adopter organizations have been making great improovements, others are still behind. Here are fifty great social media tactics for nonprofits. This slide share presentation is a quick read and is perfect for any nonprofit group looking to expand online. 50 Social Media Tactics for Nonprofits View more presentations from Chad...

This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The...

Facebook does provide a place for you to represent your business, and that is Facebook Pages. Here’s the #1 reason to have your own Facebook Page (as well as your own Profile): More people can find out about your business because your Page gets indexed and is searchable inside and outside of Facebook. Other reasons include: Because the number of Fans you can have is unlimited (whereas the Friend limit is 5,000). Activity on your Page helps increase what I call “viral visibility” on Facebook. You can establish your brand even further. As a Summary: Pages are public. Most of Facebook is behind...

Facebook is a popular online social networking site that adds a quarter million new users every day and currently has over 120 million active users. If you think your target audience isn’t on Facebook, you might be surprised to learn the fastest growing demographic is the 25 and older group. If you’re not comfortable or familiar with social media, you should think of it as a new take on the networking event, except with less pressure to make small talk and no shrimp cocktail boat. By investing some time and energy into Facebook you can build brand loyalty, establish your expertise, engage your...

Are you a business owner trying to figure out the whole blogging thing? Have you been wondering if it’s worth your time and effort to create a blog for your own business? By the end of this article, you’ll understand the many benefits and will be better able to decide if blogging is right for you. Let’s start with a quick definition, just so we are all on the same page. A blog is simply a content-management system that allows you to publish information onto the Internet, quickly and easily. New information is typically added in reverse-chronological format, so that the most recent posts are...