Facebook does provide a place for you to represent your business, and that is Facebook Pages. Here’s the #1 reason to have your own Facebook Page (as well as your own Profile): More people can find out about your business because your Page gets indexed and is searchable inside and outside of Facebook. Other reasons include: Because the number of Fans you can have is unlimited (whereas the Friend limit is 5,000). Activity on your Page helps increase what I call “viral visibility” on Facebook. You can establish your brand even further. As a Summary: Pages are public. Most of Facebook is behind...

Facebook is a popular online social networking site that adds a quarter million new users every day and currently has over 120 million active users. If you think your target audience isn’t on Facebook, you might be surprised to learn the fastest growing demographic is the 25 and older group. If you’re not comfortable or familiar with social media, you should think of it as a new take on the networking event, except with less pressure to make small talk and no shrimp cocktail boat. By investing some time and energy into Facebook you can build brand loyalty, establish your expertise, engage your...

BonArtisan.com is an innovative portal that enables small businesses to put their word of mouth on the Internet and consumer to select them in confidence. So far only in France and dedicated to craftsmen, BonArtisan.com is the largest database in France with more than 380 000 businesses. Businesses can improve their visibility by creating a customized web site in a matter or minutes without any web technology knowledge. The real innovation lies in a patented fraud detection technology that enables consumers to rate the businesses in confidence. According to customer’s rating, craftsmen’s web site...

Viral Marketing has been around since 1996, but has been in a constant state of flux since it was first used as a marketing tool. Although many people have heard the term for years, it is very surprising how few people actually know what Viral Marketing is and how it works. When used correctly, Viral Marketing can make a huge impact almost immediately. On the other hand, incorrect viral marketing can be a major waste of both time and money. How can we ensure that our viral marketing efforts deliver the desired results? First, let’s make sure we are all on the same page regarding this mysterious...

Do you want a lot of visitors to your website? Do you want to waste a lot of money? I am always amazed at how many businesses forget that a successful Pay Per Click Campaign isn’t simply a matter of getting a lot of visitors to your web site. Trying to get the maximum number of visitors to your website means you might just burning money if you don’t have a strategy for converting visitors into clients. In brief, your firm’s PPC strategy has to address three core areas: How to get more visitors to your website, at the right price How to convert web visitors into fee paying...